Vicki Thompson is hoping to inspire other Perth mums to have fun with their style when she takes on a challenge to wear only op-shop clothes for a month.
The Hillarys mother of three is one of eight bloggers selected to front Telstra Perth Fashion Festival's Restyle initiative this year, which will see the online mavens collect garments from a series of partner charity shops and style them into daily outfits throughout August.
Through her blog The Fashionable Mum, Thompson is already an expert at "sneaking style into the grocery budget" and said she was looking forward to encouraging other parents to do the same through the challenge.
"I think sometimes when you have had children you can lose sight of what looks good on yourself as your body changes," Thompson explained to Access All Areas.
"I really hope to help mums feel great about themselves again and perhaps put the spotlight back on them rather than their children.
"I am older than any of the other bloggers who have done it before so it's quite nice that I can put a different spin on it. I won't be wearing hotpants and crop tops; it will be more accessible to older people too."
Thompson, who is representing The Salvation Army during Restyle, added she had already begun scouring for one-off second-hand finds.
"You just find so many treasures if you have some time on your hands," she said.
"If you look through the racks you can find some amazing things that you have never seen anyone else wearing."
Now in its third year, Restyle invites members of the public to get on board with the initiative by responding to daily style prompts from the TPFF website and posting their outfit photos to social media from August 1.
During the festival in September there will also be two free runway showcases, similar to previous years, where the bloggers will pound the catwalk in their stylish op-shop outfits for the public.
Thompson said she was both excited and terrified at the thought of being a model for a day.
"It is something that is so far out of my comfort zone at the moment that I might need a couple of months to get my head around the idea of doing it," she laughed.
"But it is an opportunity that you would not pass up on."