More style, all tile
Myaree Ceramics' first renovation in its 30-year history has given the tile specialists a complete facelift.
The family-owned and run business specialises in luxury imported tiles, with exclusivity across a number of Italian ranges, as well as catering to those on a lower budget.
After spending some time in Rome, owner Lisa Ciccarelli - who has been involved in her family's business since the age of 11 - came back to Myaree Ceramics with a fresh perspective, ready to shake things up.
"We hadn't renovated since we'd built the building. We'd only done a few modifications, and so it was sort of time to have the image updated so what we sold inside was reflected on the outside, so it was more cohesive," she said.
The recently completed exterior showcases some of the outstanding product available inside, with Moroccan-inspired floor tiles from 14 Ora, parapet tiling by Mutina and bench seats of Refin mosaic.
The store layout has been redesigned to make the massive amount of product easier to navigate.
"What we decided to do was block the colours," Ms Ciccarelli said. "When people come in they typically know what colour they're looking for and we can take them to that section. Then they don't feel overwhelmed like there are a million things and they don't know where to look."
The new interior features a new-arrivals display, a separate section for the budget- conscious, plenty of stunning feature displays to inspire creativity, and a workspace with sample tiles so customers can visualise their creations.
Ms Ciccarelli said the new showroom made it easy for customers to help themselves if needed.
"The product can easily come off the wall so they can use the product - it's much more user-friendly," she said.
Myaree Ceramics carries an exclusive range of imported Italian tiles not found anywhere else in WA, including Sicis, Casa Dolce Casa, Mutina and 14 Ora.
"People don't always know what the names mean but they are the Dolce & Gabbana of tiles," Ms Ciccarelli said.
Ms Ciccarelli said she has dreams to keep moving forward. "We're constantly changing and progressing; we're not sitting still," she said.
"We're really dedicated to service and making people feel welcome in the space and we try really hard to source products that are unique."
'We're constantly changing and progressing; we're not sitting still.'
Myaree Ceramics, 91 Norma Road, Myaree, 9330 3611. myareeceramics.com.au.
