WA's most stylish yearly event is teaming up with one of the State's historic arts venues.
The Telstra Perth Fashion Festival will be held at the Perth Concert Hall for the next three years.
The celebration of local fashion's evening runway venue Fashion Paramount will become an elaborate purpose-built structure on the St Georges Terrace side of the Concert Hall, while the VIP Peroni Aperitivo Bar will host guests in a luxury pop-up bar on the terrace overlooking the Swan River.
"It is going to be thrilling for the festival to be at the Concert Hall because it is such an iconic venue for WA," festival director Mariella Harvey-Hanrahan said yesterday.
"It is in such a fantastic position right in the heart of the city.
"We are going to use inside the Concert Hall as well because it has some beautiful bars that I believe need activation."
Harvey-Hanrahan said moving the event from Hackett Hall at the WA Museum would increase capacity at the shows by about 30 per cent, allowing designers to show to the biggest audiences in the festival's 16-year history.
"That was a big thing for us, making sure we could facilitate the demand for extra tickets," she said.
Along with relocating the festival, signing on for the next five years with its biggest naming rights partner Telstra, means the festival will enter an interesting new phase when it begins on September 17 and runs until September 22.
"It is really exciting to reinvigorate the festival," Harvey-Hanrahan said.
"It is going to allow us to elevate the profile of the festival and increase visitation, both locally and nationally."
This year's festival will be unveiled mid-next month, with a tribute to late Perth designer Ruth Tarvydas planned to be a key event.
"Her legacy demands to be remembered," HarveyHanrahan said.