Thick, thin, bushy, trimmed - a well-groomed eyebrow can change your face. Women have fussed over their face and features forever but it's only been relatively recently that the eyebrow has been taken extremely seriously in the beauty regime.
More women now see a dedicated eyebrow stylist, rather than include brow maintenance in trips to the beautician.
Today, Mind+Body talks to Perth's leading eyebrow stylists to get the lowdown on brows.
"Well-shaped brows have the ability to transform your face," Total Brow manager Natalie O'Brien says.
"Customers are now a lot more knowledgeable and savvy with what they want, so that's why there's more demand for specialised stylists."
Eyebrow stylist Alison Jade says while eyebrow waxing used to be just an add-on with a facial or waxing appointment at the beautician, clients are now realising the importance of great brows.
"Having your brows done by a professional can completely change your appearance, making your face look more symmetrical and polished," she says.
There are a few things to take on board when thinking about your brow styling - most importantly, consider the shape, tint and fullness of the brow.
Brow stylists say to achieve the perfect shape, it's vital to follow the natural shape of the brow and avoid over-plucking. If your brows are severely over-plucked and thin, you may have to grow them out before they can be reworked into a shape that suits your face.
"The ideal brow shape is unique to the individual," brow specialist Matt Yuko says.
"It's dependent on the eye socket and muscle formation."
When you're thinking about tint, stylists recommend choosing a colour just one or two shades lighter or darker than your hair colour.
Grooming and filling your brows has never been easier, with a variety of products - including pencils, powders, gels and waxes - to cater to your every need.
Ms O'Brien says all products can be useful, so long as you're using the right combination for your brow.
"A brow pencil is generally good for corrective work," she says. "If your brow is a good shape but quite sparse, brow powder is excellent for adding definition - it can really plump up a brow."
Eyebrow stylist Melanie Marris says brow powders are an easier option for people who aren't used to wearing a lot of make-up. She also recommends eyebrow gels for unruly hairs.