The West

Designers Hatch plan to succeed
Ebony Harding, Steph Audino, Alister Yiap, Sarah Watanabe and Daniella Caputi. Picture: Ian Munro/The West Australian

As an original boutique, stocking only WA labels, Hatch has come a long way since opening its doors in Carillon City a year ago.

The fashion incubator has amassed a list of local designers sharing their wares on the stylish shelves, including Zsadar, Steph Audino, Little Gracie, Zhivago and Daniella Caputi.

For many emerging creatives the shop has been instrumental in helping them get their foot in the retail market door.

But Hatch, a joint venture between Perth Fashion Festival and WA property group Hawaiian, also celebrated a feat of its own recently when it was named a finalist for the Best Dressed Boutique gong at the upcoming WA Fashion Awards.

Little Gracie designer Ebony Harding told Access All Areas the boutique had provided an excellent platform for her brand and a chance to network with other designers.

“It’s good having the support from people in the industry to help get your name out,” she said.

“We all know how hard it is to get your stuff out there.”

Alister Yiap, whose self-titled label is also stocked in the shop, said Hatch had not only been vital in establishing his line but made a difference through the various in-house exhibitions it hosted, charity ventures and partnerships with learning institutions.

“It’s a lot more than just (the designers),” Yiap said.

“They involve visual artists as well as students who are coming through.”

With its prime location in the Perth CBD, Hatch has seen its fair share of well-dressed shoppers but during this year’s Perth Fashion Festival it received a very special guest in the form of former Spice Girl Mel B, who took home a range of garments from several WA designers.

Hatch project manager Chelsey Wayte said it was moments like those that made any initial challenges in establishing the boutique worth it.

“There are instances where designers have come to me and told me about something amazing that’s happened to them as a result of Hatch,” Wayte said.

“Like when Mel B came in and ended up wearing a top on X Factor, which resulted in the designer getting stockists in Melbourne.

“I love those stories and that’s why I love doing this.”


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