Exercising your memory is just as important as working out your body, says Jennifer Goddard, convenor of the Australian Memory Championships.
A recent Newspoll survey found Australians are a forgetful bunch, with 58 per cent reporting trouble remembering names and 36 per cent having trouble recalling phone numbers, pins and passwords.
Furthermore, 81 per cent those surveyed working full or part-time thought an improved memory would help with their job.
On Saturday, the 10th annual Australian Memory Championship will be held in Brisbane, aimed at enhancing mind power by providing a fun and competitive outlet for memory-based activities.
Competitors range in age from eight to 43, travelling from the Philippines, Japan, and Hong Kong to take part.
Ms Goddard said there were many ways people could improve their memory, with lifestyle factors playing a vital role in supporting brain and memory health.
"Some memory improving activities include giving your memory a workout, having a brain-healthy diet that includes DHA Omega 3, and exercising daily", she said.