Forget painting the town red, Parliament House and other Perth landmarks will turn pink this month to raise awareness of breast cancer.
Twenty-four buildings around WA will go pink in the lead-up to Pink Ribbon Day on October 22.
The landmarks, including the Bell Tower, Council House, Crown Perth and the Perth Concert Hall, are taking part in Estee Lauder's Global Illumination, which will have more than 200 buildings and monuments around the world lit up in blushing tones to raise money for national breast cancer foundations.
The event, first held in Australia 13 years ago, has raised more than $3 million for breast cancer research.
Breast cancer survivor Sheryl Fewster, who is on the local Global Illumination committee, said research and understanding of breast cancer had come a long way since she was diagnosed 14 years ago.
Ms Fewster, 55, of South Perth, has a family history of breast cancer and has since had a bilateral mastectomy.
She said October was a time to celebrate research into the disease and to remember the women waiting for a treatment breakthrough.
"It's great to celebrate the successes that research has had so far, that the survival rate for women such as myself increases every year," Ms Fewster said.
"This is a worldwide effort and the big breakthroughs come from researchers around the world building on each other's breakthroughs."
October is recognised internationally as Breast Cancer Awareness Month, when organisations raise awareness and funds for research into the disease which affects one in eight women by the age of 85.
The Touch of Pink breakfast will be at Crown Perth on Thursday. Tickets are $55 or $550 for a table of 10.