Q&A with designer Shelly Tindale, who is showing as part of the WA Designer Collections at 6.30pm on Friday night.
Emerging fashion talent Shelly Tindale will be one of the designers showing her latest range at Perth Fashion Festival's WA Designer Collections on Friday night. Pip Christmass asks her a few questions.
Can you tell me a little bit about the ideas behind your new collection, ARCANE?
I was thinking about something "a little dark, a little mysterious and a little obscure". I was initially inspired by the figure of a warrior – the strength, discipline and fearlessness as well as elements that hint at moments of vulnerability.
I've used strong, deep hues that help to set the mood. I've also injected a couple of "pop" accents that mirror the unexpected aspects of battle. The collection is a strong balance between masculine and feminine, hard and soft.
I combine structured tailoring combined with more free-form shapes, using a variety of textiles, textures and high-quality fabrics.
How does a collection come together?
TINDALE is a conceptual label – it's not trend-focused. It's about looking at the story I have created and making garments to express that concept.
The first couple of months are spent developing the concept or idea, then sourcing fabrics from all over the world. I like to choose a concept where I know I can experiment with a lot of different textures and shapes. This time I was inspired by some unique antique Japanese war swords.
What can we expect to see on the runway on Friday night?
I will be showing 8 bespoke layered looks. Each look will include individual ready-to-wear pieces, some of them being one-offs.
Where do you want to take your label TINDALE in the next 12 months or so?
This is our second year showing at Perth Fashion Festival. This coming year we are looking at stocking the label in Melbourne and Sydney.
Your new campaign images are amazing. Can you tell me about the team behind the images?
The photographer is Romain Duquesne; the model is Rachel Brewer. The stylist for the shoot was Chloe Christos and hair and makeup was done by Hendra Widjaja.
Who are your favourite designers – local, national and international?
I like too many to mention them all! I try not to look at what other designers are doing during the making of the collection. Instead of fashion magazines I tend to look more at National Geographic or interior decor magazines for inspiration.
But some of the labels I do love at Song for the Mute, NomD, Damir Doma, Yohji Yamamoto, AF Vandevorst and Alexander Wang.
At Perth Fashion Festival this year I'm looking forward to seeing the emerging labels and the Student Runway show.
When did you realise that fashion design was the career for you?
I graduated in 2010 with an Advanced Diploma in Fashion and Textile Design at the Central Institute of Technology. After I graduated I had a few amazing opportunities which lead to starting the label. I had great feedback, so it naturally just happened after completing the course. I found that there was a market for my pieces and people like them.
Where are you stocked?
Eros in Fremantle, Hatch in Carillon City, Perth, and Varga Girl, Leederville.
TINDALE shows as part of the WA Designer Collections, Friday 21 September, 6.30pm at Fashion Paramount, WA Museum. Tickets $72.50 plus booking fee. Go to perthfashionfestival.com.au to find out more.