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Shining a light on creativity
Mariella Harvey-Hanrahan. Picture: Jordan Shields/The West Australian

The Perth Fashion Festival shines a light on our local industry, nationally and abroad, and is integral to the sustainability and growth of the West Australian fashion and creative industries.

Last year, the festival provided a $6.138 million stimulus to the WA economy, creating employment and job opportunities for more than 341 people including models, stylists, production staff, labour crew, event and management staff.

This year's festival will include the launch of several new and exciting events, including Fashionably Loud, which will transform the heart of the city into a mecca of fashion and music with Fremantle based indie-poppers San Cisco performing live at the free event while models parade the hottest looks as styled by Zara Bryson.

Windows of the City is another first for the festival. We were delighted so many CBD retailers decided to join in this campaign.

PFF is a dynamic and evolving fashion event that has flourished over the past 13 years.

An impressive 160 designers will participate this year.

The festival's main aim is to provide a platform to showcase the talents of WA's creative industry and promote WA as an innovative state for up-and-coming designers and fashion labels.

It is especially exciting to be able to expand our ambassadorial program and appoint three exceptional international ambassadors, in three different corners of the world; Jean Michel Jarre, from France, joins renowned New York-based fashion photographer Russell James and Singaporean fashion writer and socialite Marie Choo. This is the perfect fusion of creative talents that is synonymous with PFF.

Over the years PFF has showcased brilliant, creative and astonishing fashions of many of the State's internationally recognised designers including Wheels & Dollbaby, Ruth Tarvydas and Morrison.

PFF has unearthed some of WA's most talented designers and exciting fashion labels including Ae'lkemi, Jamie Lee Major, Joveeba, Paper Skye and Breathless.

I hope that the festival will continue to highlight our local industry and talent both nationally and abroad as it has done in previous years.

Mariella Harvey-Hanrahan is the fashion director of the Perth Fashion Festival.