Just like in mainstream fashion, bridal trends change each season - what was so popular last wedding season may not be now.
The style, cut, embellishments and colour are just some of the dilemmas for brides. And that's just the gown.
Let's break down the latest bridal trends:
What gowns are brides currently leaning towards?
Hobnob Bridal owner Irene Davies said lace was very strong at the moment, as were softer, slinkier dresses.
"White seems to be making a little comeback, sort of poking its nose in again," she said.
"White's been completely out for quite a few years, but I've noticed, in recent times, brides seem to be wanting a bit of white.
Of course, white looks fabulous in spring and summer with a beautiful tan. I think you do need a tan to wear white."
She said sleeving was also popular at the moment, either in the form of attached sleeves, a dainty jacket or bolero. These looked great over a shoestring or strapless dress and could come off later in the celebrations.
"Which isn't a bad idea if you want to have a dance at your wedding," Ms Davies said.
Her top tip for brides shopping for a dress was to be open to options and consider the suggestions of bridal store staff.
Brides-to-be would often dismiss a dress because its shape wasn't clear when they held it up in front of them instore, rather than trying it on first, which could be a pity, she said.
"Sometimes it's hard to visualise how exquisite a wedding dress on a hanger will look on you."
According to Illusions Hair and Makeup Design Studio owner Dee Perry, wedding make-up is all about lots of lashes, a fifties-inspired look with a smoky edge to it.
"The Audrey Hepburn look, with that kick on the end," she said.
Ms Perry said brides would often request a focus on the eyes, saying they wanted them to "pop" and be their main feature.
While she said that acknowledging fashion trends was important on your big day so as not to be outdated, it was important to stick to what you liked.
"What you're looking for is an enhancement of yourself, to be the most beautiful you can ever be - it's being true to you, not looking in the mirror and seeing someone else, because someone talked you into a look that's currently in fashion."
Ms Perry said many brides were opting for a vintage chignon, generally to the side, with soft curls. Or alternatively, a bouffant, which, she said, worked well with the romantic theme of the day.
Flowers, once just for the bridal bouquet, were now a popular bridal hair feature, replacing tiaras.
Brides who were opting for their hair down, with soft waves or curls for a spring or summer wedding, needed to take into consideration the heat, Ms Perry warned.
Likening a wedding to a 12-hour photo shoot, her top tip was to schedule your trial in the weather in which you would be married. This way you could see what carried through the day for you and what your touch-up and maintenance levels would be.
If something wasn't working, Ms Perry said you could then make any necessary adjustments to the style of your choice.
"This way, if they see their hair drops out three or four hours later, they're going to decide it could mean the loose curl they chose may need to be rethought, possibly for a tighter curl that will last longer."
Body and skincare
Hair and make-up aren't the only thing that needs trialling. Ms Perry said you should also include your spray tan on the list.
"Tans are big with weddings but girls aren't trialling enough, which can create a few extra problems for brides with the wrong colour," she warned.
Brides serious about skin and body prepping for their big day needed to start a regular program about six months out from their wedding, said Evoque Lash Spa owner Marnie Kallmeyer. About three months before the ceremony, she recommended starting deep cleansing microdermabrasion facials, for smoothing and clearing the skin. And pay attention to your lashes.
"Individual lash extensions are great for brides, bridesmaids and mothers of the bride and groom," she said.
"This will enhance their features and photos greatly. They should have a trial run approximately three months prior to the wedding."