Renae Ayris, Megan Meares, Lia Tapper and Steph Whife outside the Tarvydas store. Picture: John Koh/The West Australian

The luxury designer fashion label Tarvydas is not generally associated with sunny sparkling early mornings, and now Sunday breakfasts may never be the same again.

Stepping into the bright daylight in paired back looks of Tarvydas glamour, guests put on their best occasion frocks and towering heels and headed for the King Street store for the global launch of Tarvydas and Open 4 Sale.

Ready to brunch in style, the store was filled with some of the designer's most dedicated fans, including current Miss Universe Australia Renae Ayris, Sofia and Troy Barbagallo, Lord Mayor Lisa Scaffidi, Bree Maddox and her former husband Malcolm Day, who attended with his girl of the moment, singer Clara Helms.

By 9am, all were immaculately dressed, primped and with champagne in hand ready to celebrate the future of face to face online retailing.

While the designer who is known for her visually stunning, seductive and fierce looks on red carpets the world over was in New York to launch her latest collection during New York Fashion Week, a live stream via satellite beamed her directly into the flagship salon for the world-first demonstration of Open 4 Sale from a sister-launch party that was happening downtown on Wall Street in the city that never sleeps.

The Australian-owned company from Adelaide behind the customer service-focused offers a new shopping experience that allows the shopper to interact via video with a real consultant in a real store in real time, a concept that is set to change online shopping for ever.

The West Australian

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