Blake Lively speaks onstage at the Gucci fragrance launch. Picture: Getty Images

Blake Lively dazzled in a deep purple sequined mini dress at Gucci's new perfume launch.

The actress stepped out at the launch for Gucci's Premiere Fragrance in Venice wearing the stunning creation by the luxury label.

Lively has been the face of the fashion house for more than a year since finding fame on TV series Gossip Girl.

The Gucci muse also stars in the accompanying commercial that promotes the new scent.

Lively accessorised her sequined-encrusted mini with a simple gold bracelet around her wrist.

She matched the deep-purple shade of the dress with strappy and simple stiletto-heeled sandals in the same colour.

Lively, who recently celebrated her 25th birthday, was accompanied by her actor boyfriend Ryan Reynolds to the glamorous event in Italy.

Her official date for the evening managed to escape the camera lenses at the bash, which was held at the Hotel Cipriani.

It is thought that Reynolds slipped by unnoticed as all eyes were fixed on his girlfriend, who was very much the main attraction as she sashayed into the party.

The West Australian

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