As the world's fashionistas descend on New York, Aussie designers are jumping at the occasion to expose their creations.
Ten Australian designers, including Toni Maticevski and Akira, are heading to Manhattan to show their latest collections as part of the week-long Fashion Palette New York.
Their spring-summer 2012/13 collections will be seen at an exclusive Australian-only show at Canoe Studios in Manhattan.
The other designers and labels heading over are Bettina Liano, Bowie, Bruno Schiavi, Samantha Wills, Nomiki Glynatsis Couture, Betty Tran, Jatine and Suzy O'Rourke Millinery.
After being held for four years in Sydney, Fashion Palette has expanded into the New York market to give Australian designers a chance to expose their labels to buyers, media and industry insiders.
The inaugural event, which is on from September 4 to 12, runs alongside New York Fashion Week, held September 5 to 13.
"I think it'll be a nice surprise for everyone to see that there's a whole variant of stuff that comes out of Australia," Maticevski tells AAP.
The Melbourne-based designer has previously shown his collections on New York runways but says he hasn't been back for two years because he's been focusing on the Australian market.
Fashion Palette, says Maticevski, will support the Australian industry by showcasing a range of labels covering accessories, evening wear and daywear.
"It's an interesting mix of brands, which is I think really nice and they're all quite positioned uniquely in their own market," he says.
Maticevski will be showing his latest spring/summer collection, which was recently revealed at Myer's The Colour of Summer fashion show in Sydney.
He says it features a lot of detail, such as satin zips with polished teeth.
"I'm a big fan of the fabric being the hero and the cut, rather than having things decorated for the sake of being decorated," he says.
There is a lot of subtle embellishment in his new range, with dense embroideries and beading.
"It's almost kind of like an anti-embellishment sort of thing.
"It was not glitzy, not blingy, it was ... more about the texture in the fabrics and in the details.
"There was a lot of beautiful brocades and golds, and black that had a real ornamental, ornate quality."
As for the cuts, he says he has gone for classic silhouettes that have an angular edge that gives them modernity.
As part of Fashion Palette New York there will be a series of Australian-inspired events around Manhattan, such as a bloggers' breakfast and the runway show, where each designer will showcase 10 looks.
The event's founder, Sonya Mefaddi, says the designers chosen present an array of Australian fashion, and each will leverage off the rest in terms of attracting the attention of buyers.
From New York, Mefaddi tells AAP that events such as these are great for the industry because of Australia's isolation.
"Geographically we're located so far away from the key global buyers and we've only got so many department stores and retailers ... so by bringing them to New York I believe that it's going to open new doors of opportunity for Australian designers and help them grow more than they can locally."