Come rain or shine read the fashion notes at Burberry Prorsum.
But the latest menswear collection by British designer Christopher Bailey, shown on Saturday in Milan, was much more about shine than it was about England's proverbial bad weather.
Everything in the summer 2013 preview collection, from short-sleeved shirts to traditional rain attire, was in shining - almost blindingly bright - shades of metallic, or better yet, fluorescent fabric.
Thus bring on a fuchsia pink trench coat, an electric blue bomber jacket or a shiny turquoise lapel on a classic tweed overcoat.
Footwear, mainly of the sturdy sandal type, and practical tote and iPad bags also came in glaring hues.
But fear not. Bailey wouldn't dream of leaving his tried and true customer out in the cold.
Along with the shimmering shockers, the show was filled with traditional tweeds, classic suits albeit with a slim cut and country old favourites: raincoats, field jackets and oversized parkas.