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Chiefs walking the walk for run
CEOs Andrew Wagstaff, Fiona Kalaf, Susan Rooney and Maurice Swanson train in Kings Park. Picture: Ian Munro/The West Australian

If charity begins at home, then these four heads of WA charities are living proof.

Chief executives Maurice Swanson from the Heart Foundation, Fiona Kalaf from Lifeline, Andrew Wagstaff from Diabetes WA and Susan Rooney from the Cancer Council will take part in this month's HBF Run for a Reason, which raises funds for their organisations.

They say it is important to lead by example - in raising money and encouraging exercise and a healthy lifestyle - which is central to reducing the risk of or managing a chronic disease.

"I'm happy to be a role model," Mr Swanson said. "This is the third year I have done the run. It's great to be involved in raising money and encouraging physical activity at the same time." Ms Kalaf said the course through the Graham Farmer tunnel and along the freeway was deceptively challenging with a few hills but she was looking forward to completing it and tackling a half-marathon a week later.

Almost 14,000 people took part in the run last year, raising almost $370,000 for WA charities. This year, $20,000 has already been raised and organisers hope to crack $400,000 by the day of the run on May 27.

Run for a Reason has two timed city-based courses starting and finishes at the WACA Ground.