Baby not a bump in booming brand

With her first baby due in a few weeks and her burgeoning swimwear label on the rise, Hayley Hardisty is set to juggle more than just motherhood in the coming months.

As the founder of WA-based Cebiche swimwear, the busy mum-to-be is gearing up for a big year. The brand was recently selected as the new swimwear sponsor for Miss Universe Australia, taking over from another WA designer label, Kooey.

"I've been waiting for this opportunity for a while," Hardisty said. "Kooey had a contract with (Miss Universe) for five or so years. So I actually told them about four years ago that I was interested and to let me know when something comes up."

Having lived in Broome over winter, Hardisty will return to Perth next week for the birth of her child, after which she will begin focusing on her swimwear collection and preparing for the 2014 Miss Universe pageant.

"It's probably going to be difficult trying to juggle all of this with the baby, but I'll manage," she said.

Cebiche's sexy and exotically inspired 2013-14 swimwear campaign - shot on Rottnest Island - aptly features two former Miss Universe WA beauties, Charlotte Goodlet and Sunny Lungan.

Goodlet, a 2013 WA finalist who competed in the national Miss Universe finals in July, was picked by Hardisty as the new face of Cebiche.

When designing her new collection Endless Summer, Hardisty drew inspiration from her favourite tropical getaways - Hawaii, the Caribbean, the Bahamas and the Maldives.

It will include a line of matching board shorts for men and boys.

Being pregnant also spurred her to create a children's swimwear line, which she hopes to unveil soon.

Hardisty plans to open a Cebiche swimwear pop-up shop on Bayview Terrace in Claremont at the end of the month.

The West Australian

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