Perth's fashion industry can play a bigger role in making WA a desirable place to live, work and visit, says one of the women charged with overhauling the industry.
Businesswoman Tracey Horton, who was yesterday appointed to chair the group behind the Perth Fashion Festival, said the industry needed a more sustainable model than the current one of holding one big event once a year.
Instead there was potential for "a diverse range of attractions through the year", she said.
Ms Horton said it was not just about the need to retain fashion talent and nurture new designers but making Perth a culturally interesting and diverse place to live.
"Fashion is definitely part of the arts and culture world but it's also very accessible to lots of people," she said.
Ms Horton's appointment as chairwoman of Perth Fashion Concepts Incorporated, which contracts Perth Fashion Festival to deliver the September event, is the first step in a significant shake-up.
Perth Fashion Festival founder Mariella Harvey-Hanrahan said the former dean of the University of WA's business school and Chamber of Commerce and Industry director would bring strategic vision and business acumen to the role at a key time.