Hundreds of Perth Apple fans braved the rain to queue up outside the Apple Store on Hay Street this morning and be among the first people in the world to get their hands on the iPhone 5.
The queue had to be split in half and hundreds were sent to line up across the road near the corner of William Street.
Heavy showers did not appear to dampen spirits as die-hard fans turned up toting chairs, umbrellas and snacks for the long wait. One man donned a costume horse-head.
About five minutes before the store was due to open at 8am dozens of Apple Store staff took part in what has now become launch tradition, running along the queue clapping and high-fiving customers before returning to the store to huddle in a circle and chant.
As the doors opened, first in line 45-year-old Stephen Quayle, who works in electronics, was greeted with applause and hugs from Apple staff.
Mr Quayle, who had been in line since 3am yesterday, planned his holidays around the launch. "I’ve been there, I know what that’s like," he said, glancing across the road at hundreds of people queuing behind him. "I'm really excited."
Trent Lloyd, who was first in line for the new iPad earlier this year, was surprised to be beaten to first place when he showed up at 7.30am yesterday, more than 24 hours before the launch.
"Next year is going to be a whole level up, we might have to do a whole extra day or something," he said. "Their whole goal was that they knew they had to beat me."
Apple's shares surged past $US700 earlier this week after it announced more than two million people had placed pre-orders on the first day.