Actor Samuel L. Jackson will channel his tough guy persona to film an expletive-ridden political advertisement urging his fellow Americans to vote for Barack Obama in the upcoming US presidential election.
The actor, who is known for his frequent use of the F-word in films, has agreed to front the new campaign by the Jewish Council for Education and Research Super PAC (political action committee), in which he tells citizens to "Wake the f… up, vote for Obama".
The commercial is a take on his popular audiobook Go the F… to Sleep, in which he narrates a quirky children's novel by Adam Mansbach.
The ad is expected to hit YouTube on September 24, according to the New York Post.
Mr Obama is seeking re-election in November.
He will be challenged in the run to the White House by Republican Mitt Romney.