WA wineries would be able to sell more wine at farmers' markets, have an off-site shopfront and share cellar door facilities under a push by the peak wine body to change the State's liquor laws.
The WA Wine Industry Association wants the State Government to change 20-year-old rules governing how small to medium producers can sell wine, as part of a review of the Liquor Control Act.
Association general manager Aymee Mastaglia said many of WA's 382 wine producers found it difficult to sell through bottle shops, so were reliant on cellar door sales.
"For the individual producer, unless you get in bed with Coles and Woolworths, which is quite difficult to do unless you cut prices, it basically means there is no way to market other than cellar door operations or phone or internet sales," she said.
Ms Mastaglia said strict laws on cellar door sales should be relaxed to allow producers to join forces.
Wineries should also be able to sell their wine at an off-site shopfront, which would give them greater control over the marketing of their product, she said. "It could be like a cross between a bottle shop and a boutique bar, though the emphasis would be on sampling the wine," Ms Mastaglia said.
She said recent changes to occasional liquor licence laws meant regional wine producers could already display their wine at farmers' markets, but this was heavily regulated.
Racing, Gaming and Liquor Minister Terry Waldron said he was aware of the issues facing the wine industry.