Once relegated to bourbon-soaked bars filled with leery-eyed men, the world of pole dancing has emerged from seedy back alleys into a legitimate sport.
So much so that, according to WA pole dancing luminaries, the sport's best could be competing at the Rio de Janeiro 2016 Olympics.
A few Australian pole dancers, including WA's Tammy Baxter, are travelling to London in July to perform their five-minute routines in front of Olympic committee members at the world pole sport championships.
For many, the thought of pole dancing as a sport - let alone an Olympic sport - is questionable.
But Pole Fever Malaga owner Sabrina Walker says there is a simple remedy to this. "Just try it," she said. "My husband can't even lift himself up."
Ms Walker has been involved in the sport for more than 20 years.
She said "pole" as an Olympic sport was not as far-fetched as many might think because the sport was basically "gymnastics . . . with a pole". "The competitors will do a five-minute routine, including spins and different manoeuvres," she said.
"It takes a lot of strength and flexibility."
Ms Walker said business at the Malaga studio was booming.
WA competitive pole dancer Tammy Baxter said she had her fingers crossed that she could one day take "the gold in pole" for Australia at the Olympics. <div class="endnote">