Production has begun on Ten's newest cooking series, Recipe to Riches.
Based on the concept of a Canadian reality series of the same name, the show - which is rumoured to be airing against Seven's smash-hit My Kitchen Rules - will be produced by Fremantle Media, which has been responsible for popular series MasterChef Australia and The X Factor.
Tipped as "unique" and "innovative", the reality series will follow a group of budding home cooks who will vie for a chance to have their "homemade" recipes turned into a marketable product or brand that will be sold nationwide at Woolworths supermarkets.
Each week, contestants will be guided and mentored by Carman's Fine Foods owner *Carolyn Creswell *, advertising industry star *David Nobay *and talented chef *Darren Robertson * as they attempt to turn their original recipes into a hit dish that will be successful on a mass-market scale.
Viewers will also get their say on the dishes unveiled in each episode, with the ingredients appearing on supermarket shelves the next day for them to recreate at home.
As of yesterday, applications for the show were still open, with potential candidates asked to submit their homemade concoctions, be it "your pies, your cakes, your spaghetti bolognese, your secret marinade, your casserole, your pav, your exotic dessert, your chocolate bar or your 'need one more' party snack, in fact bring us any single recipe you are most proud of, so long as it's delicious and original".