No Doubt have been forced to apologise and scrap their new music video.
The Settle Down rockers - who recently reunited after an extended hiatus - have removed their new Native American-inspired Looking Hot music video from YouTube after it caused outrage among the indigenous community because it features Gwen Stefani wearing traditional clothing while being tied to poles and fighting cowboys.
The band apologised for the controversial content on their official website.
They wrote: "As a multi-racial band our foundation is built upon both diversity and consideration for other cultures.
"Our intention with our new video was never to offend, hurt or trivialise Native American people, their culture or their history.
"Although we consulted with Native American friends and Native American studies experts at the University of California, we realise now that we have offended people. This is of great concern to us and we are removing the video immediately.
"The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.
"We sincerely apologise to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."
The band - whose members also include Tony Kanal, Adrian Young and Tom Dumont - released their new album Push and Shove in September and Looking Hot is the second official single.