Seven has responded to reports that Perth-raised actress Melissa George threatened to walk off the Morning Show on Friday if hosts Larry Emdur and Kylie Gillies made reference to her former Home and Away role.
According to The Daily Telegraph, George was angry that footage of the soap, which showed her as Angel Parish, was played during her interview segment.
"She kept saying she's had so many bigger roles since Home And Away that it was offensive to talk about it - she even said she'd send Seven an invoice because she inadvertently promotes it through the media," an insider said.
The Morning Show's executive producer Sarah Stinson has also spoken out since the incident, saying that she initially thought George's tantrum was a "prank".
"I didn't realise she had such an issue with her roots. Most of our guests are usually proud to embrace where they've come from and we never would have done anything purposely to upset her," she said.
Though the incident shocked Seven staff, George appeared more than happy to talk about her former soapie role during an interview on The Jonathan Ross Show in the UK, even joking about her "strong ocker accent".
The interview aired on the ABC at the weekend, though it was recorded before her Morning Show appearance. But it seems George's tirade on the morning program continued on Sunday, with the actress lashing out at Australian media for continually referring to her Summer Bay stint.
"I don't need credibility from my country any more, I just need them all to be quiet. If they have nothing intelligent to say, please don't speak to me any more," she told the Sun-Herald. "I've got to be honest. I'm not going to be a good Aussie anymore. I'm going to speak out. I've just had it."
George - who is in Australia to shoot her upcoming film Felony with fellow Aussie actor Joel Edgerton - then went on to say that she should be paid by the network because "nobody does more promotion for that f...ing show than me".
Since making the brash comments, the star has copped widespread criticism over Twitter.
"So Melissa George had a hissy fit on the morning show bout time she got over herself it is (sic) wasn't for H&A she would be a nobody," one disgruntled fan wrote, while another tweeted: "Melissa 'Angel' George way to destroy yourself with the Australian public. Have your cake and eat it too?"
In response to the backlash, George maintained that she "embraces the past" and was "misquoted" in the article.
"It's 20 years ago. I always embrace the past, am used to being misquoted, and love my fans, but the tall poppy syndrome is pushing us away," she tweeted in defence, before responding to one of her supporters with: "Anyone can ask me about the past."