This time last year, and for many Octobers prior, Kerri-Anne Kennerley would inevitably be working on segments for her morning TV show centred around Pink Ribbon Day, speaking to breast cancer patients, survivors, surgeons and researchers about their experiences with the disease.
Fast forward a year later, however, and the TV queen has not only wrapped up her long- running show but has also suffered, and recovered from, a public battle with breast cancer herself.
Kennerley has now partnered with cosmetics brand Avon to raise awareness for the illness and she told AAA that yesterday's Pink Ribbon Day felt extra special for her this year.
"All these years I have dutifully been doing all these stories, talking to people, and now this year it is quite different for me because, instead of being on the outside looking in, I am on the inside looking out," she said.
After six-and-a-half weeks of radiotherapy following her surgery, Kennerley was recently declared cancer-free but that doesn't mean she is letting go of the lifestyle changes she has made since her diagnosis.
The 59-year-old said she recognised the correlation between leading a healthy lifestyle and the reduced risk of further episodes, and has made a conscious decision to maintain her regime.
"I am now the fittest and healthiest I think I have been in a long time," Kennerley said. "It takes six months, it doesn't happen in a month. It's now an absolute lifestyle and I am determined to keep up the health regime because I feel better than I've ever felt."
To commemorate Pink Ribbon Day, Avon has set up a giant Christmas bauble in Forrest Place, where passers-by are encouraged to snap a photo of themselves with the ornament and upload it to the company's Australian Facebook page for the chance to win a trip to New York.
After launching WA's first in-store BreastScreen clinic at David Jones in Hay Street last month, Kennerley said she was looking forward to returning to Perth in November for her first Telethon.