A dreadlocked electrician from Newman is believed to be Big Brother's secret millionaire housemate in Nine's revamped version of the reality show.
George Baramily, 25, has apparently made a substantial amount of money through property investment.
During tonight's live episode, Baramily and 21-year-old male model Ryan Buckingham joined 10 contestants already in the house, all of whom hold secrets.
Baramily describes himself as a "mummy's boy" and says he will only shave off his dreadlocks if he is "fat, old and ugly". He also admitted that he doesn't remember the last time he went out and didn't kiss a girl.
Many bonds have quickly formed, in particular between baby of the house Bradley and mother hen Sarah who assisted the 18-year-old when he began vomiting due to nerves.
Host Sonia Kruger revealed the final two men would enter the house tomorrow night.
Preliminary overnight OzTAM figures placed Big Brother's launch yesterday at No. 2 nationally with 1.618 million viewers and No. 4 in Perth with 177,000. It was pipped to the top spot by Nine stable-mate Underbelly: Badness, which attracted an estimated 1.78 million nationally and 178,000 in Perth.
The top two spots in Perth yesterday were claimed by Seven News and Today Tonight, with 208,000 and 197,000 viewers respectively.
Ten's new Everybody Dance Now, hosted by Sarah Murdoch, took a plunge on its second night on air, attracting an average of just 304,000 viewers nationally, less than shows such as Q&A and The Bold and the Beautiful.
Big Brother airs tomorrow at 7pm on Nine/WIN.