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Gemma Ward is new face of Country Road

As part of her return to the modelling world, Perth supermodel Gemma Ward has been named the new face of Country Road.

Ward's 10-month old daughter Naia feature in a new video campaign for the Australian fashion brand, which is celebrating its 40th birthday.

"It's about family, about nature, holidays on the beach, something we can all relate to," Ward, who lives with Naia's father, model-turned-photographer David Letts, told Sunday Style magazine.

"It's about creating a lovely memory for us as a family.

"I am celebrating sharing (Naia) because she is such a welcoming character."

The 27-year-old stunned the fashion world when she quit the runway six years ago after the death of her boyfriend, late Perth actor Heath Ledger.

She returned to the catwalk in Milan last month walking for Prada, the label who she made her international debut for as a teenager.

"I felt maybe a bit mute as a model sometimes," she said of why she quit at the peak of her fame.

"And I was exhausted. I wanted time, to find my story, my ... power."

emma ward in the country road campaign.
emma ward in the country road campaign.

Gemma Ward in the Country Road campaign. Picture: Country Road/YouTube