Ratings out - 6PR winning the radio war
6PR has produced a stunning victory over rival 720ABC in the latest radio ratings.
In a massive shakeup of the Perth radio landscape, 6PR gained 1.2 points to hold a 10.2 per cent overall market share, while 720ABC dropped 0.6 percentage points to hold 10 per cent of the market.
Fairfax-owned 6PR is now Perth’s fifth highest rating station, while 720ABC has fallen from fourth to sixth in the fifth radio ratings survey for the year, released by gfk this morning.
Continuing with the big gains it made in the year’s second and fourth surveys, 6PR saw a huge boost in its morning slot with Gary Adshead overtaking his competitor, 720ABC’s Geoff Hutchison.
Adshead, a former journalist at The West Australian, was up an extraordinary 2.5 points to hold 10 per cent of listeners, while Hutchison lost 0.3 percentage points to finish with 9.6 per cent.
After an on air shake-up earlier this year, 6PR also produced big gains in breakfast (up 0.8), afternoons (up 1.5) and drive (up 1.8).
720ABC’s breakfast king Eoin Cameron shed a significant 1.5 points to now equal Mix 94.5’s breakfast show, featuring Shane McFarlane, Dean Clairs and Kymba Cahill, both on 13.5 per cent of listeners, closely followed by Nova 93.7 on 13.2 per cent, up one point.
There was still no movement at the top with Mix 94.5 maintaining its position as Perth’s number one station with a 14.2 overall market share, even though it lost 0.9 percentage points.
Nova 93.7, who finished second overall, also produced a strong win in drive, up 2.5 points, overtaking Mix 94.5 who dropped one point to finish with 14.2 per cent of listeners.
It was a shocking survey for Mix 94.5's sister station 92.9 who dropped to seventh place overall, losing 1.3 points to hold just eight per cent of the overall market.
92.9 lost listeners significantly across the board, including its newly revamped breakfast show with Heidi Anderson, Will McMahon and Woody Whitelaw, which shed 1.3 points to hold just 7.8 per cent of listeners in seventh for its timeslot.
The survey period was from May 25 to August 16.
