Amy Adams. Picture: Reuters

A representative for actress Amy Adams has criticised bosses of designer brand Valentino for using a photograph of the star at Philip Seymour Hoffman's wake - branding the stunt "truly appalling".

The fashion company came under fire after releasing a picture of Adams carrying a red Valentino handbag at a memorial for Hoffman.

The caption with the photo read: "We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/ Summer 2014 collection on Feb. 6 in New York."

A representative for Adams, above, has issued a response, telling E! Online that the actress isn't a paid spokeswoman for Valentino.

"The suggestion she would use this moment to participate in a promotion is truly appalling," the representative said.

Valentino bosses issued an apology for the mistake soon after releasing the photo and expressed regret over the incident.

The West Australian

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