While he scored hits with Ultravox (Vienna), Visage (Fade to Grey) and as a solo artist (If I Was), Scottish-born synth-pop songsmith Midge Ure will mostly be known as one of the blokes who wrote Band Aid's 1984 charity single Do They Know It's Christmas?
The 59-year-old chuckles at the mere mention of that cheesy chestnut, which he co-wrote with Dublin rabble-rouser Bob Geldof.
"I think Bob's probably more bridled by that than I am," Ure says from Sydney, where he has just landed for an Aussie tour, including a Perth gig tomorrow.
"He found it very difficult to move away from the Band Aid thing because he was in the headlines much more than I was. I was allowed to slip out the back door and carry on making music."
The musician - who played with Slik and the Rich Kids, and even had a stint in Thin Lizzy before finding fame as the frontman of Ultravox - has made it no secret that he reckons Do They Know It's Christmas? is pretty naff.
"I've been misquoted many times saying it's the worst song I've ever written," Ure says. "It's not. I'm sure I've written much worse.
"It did its job brilliantly. It was created to do one thing and one thing only, which was tug the heartstrings and open the purse strings, and it did that brilliantly."
At least the hit wasn't as bad as the American version it inspired, USA for Africa's We Are the World.
"No, even Bob and I couldn't delve that low," Ure laughs.
The father of four girls, aged 14-26, who lives with his second wife in Bath, England, continues to visit Africa every few years. He still finds it an annoying reality that the mainstream media will pay attention only if a celebrity is involved.
With that in mind, it's weird to discover that Ure appeared on BBC One's Celebrity MasterChef in 2007, beaten in the final by EastEnders actress Nadia Sawalha.
"That's an odd one, isn't it," Ure concedes. "MasterChef put me off cooking for ever."
The Scot, who describes his culinary style as "pan-Asian", says he once enjoyed cooking as "a different form of creativity" to making music. While the other members of Thin Lizzy brought a Sony Walkman each back from a tour of Japan in 1980, Ure returned with a Japanese cookbook.
But MasterChef made him cook for all the wrong reasons. "All of a sudden, you're doing it at a competitive level and that just ruins it all for you."
Similarly making music has become a chore rather than a pleasure. Ure says he can't listen to a song without dissecting the production and the mechanics behind the art.
"I rarely listen to music for pleasure now and that's a really weird thing to say," he muses.
After the 90s and Noughties were fairly fallow decades for the muso, Ure is relishing his return to the band which defined everything he loves about music.
"I've come home," he says of reuniting with the classic line-up of Ultravox in 2008 and recording their first new album in 28 years, Brilliant, released last year.
"I don't know why it is, but you play those songs, and I've played them in many, many different ways over the years, and the moment you play them with the band that created them, all the jigsaw pieces fit."
Midge Ure plays the Charles Hotel tomorrow. Tickets from Ticketmaster.