Kim Kardashian has been accused of putting on extra weight to secure a weight-loss deal.
The pregnant reality TV star - who will welcome her first child in July with her boyfriend of one year, Kanye West - is reportedly hoping emulate Weight Watchers spokesperson Jessica Simpson and secure a multi-million-dollar deal with a diet brand to help her get her pre-pregnancy body back.
A source told In Touch Weekly magazine: "I wouldn't put it past her to blow up just so her weight loss is more dramatic.
"The way diet company deals are structured, bonuses are often built in for losing more weight in a shorter period of time."
Another source suggested Kim was choosing to wear unflattering maternity clothes and publicly indulging her sweet tooth to attract more attention from weight-loss companies.
The insider said: "She knows what she's doing by showing off her heavier figure and stuffing her face in public.
"The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose."
The 32-year-old beauty, who is six months pregnant, recently hit back at critics from calling her "fat" and insisted she had only put on 10kg.
Kim, who is already a brand ambassador for weight-loss supplement Quick Trim, was recently said to be planning a post-pregnancy weight-loss DVD.
A source said: "Kim can't wait to squeeze her famous butt back into her trademark skinny jeans.
"She's been talking to various big companies about a bootylicious workout DVD. In true Kim style, this would be sexy latex cat suits and lashings of make-up for a ghetto-style hip-hop work out.
"Although Kim loves being pregnant, like most women she has struggled with her changing body shape.
"A work out DVD would be the perfect incentive for her to shed those extra pounds and inspire others."