Leading *WA *fashion label Morrison will abandon the runway in favour of a more personal affair this Friday, with the brand set to host a lunch showcasing its autumn/winter 2013 collection Antecedent at Lamont's Bishop's House in *Perth CBD *.
Morrison designer *Kylie Radford *said the event was important to her as it meant personal contact with her clients and those of husband and business partner *Richard Poulson *.
- *"It allows me to share Richard and my brand, share our vision and really talk to people about what it is about the brand that we love," she said.
Fashion show producer *Jacqui Brown *- who was responsible for last year's Perth Fashion Festival closing show Giving Back is the New Black, *Kym Ellery *'s still talked about 2011 *Perth *trunk show and her show next week at The Terrace Hotel with WA designer *Garth Cook *that will see *Lara Bingle *fly in to attend - is teaming up with Morrison for the event. She said the lunch series at Lamont's Bishop's House looked to become an ongoing event.
"It's so intimate that you really do connect with not only the clothes but also the designer - it's an opportunity to fall in love with the label all over again," she said.
Radford agreed: "We like to present shows in different formats as much as we can to showcase them in a relaxed environment."
Radford said digital prints and leather would be seen throughout the collection, which is also being showcased at Myer's prestigious fashion show in Melbourne next week. The brand is just one of two local designers to have landed a spot in the high-profile show.
"Just seeing our product out there on the catwalk with all those other labels can be quite daunting," Radford said.
"You just want to make sure your collection looks good. I'm excited."
'It's an opportunity to fall in love with the label all over again.'