Move over Brett Lee and Shane Warne. George and Gary are the new sizzling hot poster boys in India.
In the land of cricket and curries, MasterChef Australia, which was a ratings hit Down Under, has blazed a trail into the hearts of the Indian television audience - and it's through their stomachs.
It's a surprising phenomenon for India, which has a varied and rich cuisine of its own - plus more than 100 TV channels to choose from.
Matt Preston, one half of the judging duo on Network Ten's current spin-off MasterChef: The Professionals, attributes the success in India to the fabled Australian lifestyle.
"I think in markets where there is an emerging middle class and where English isn't their primary language, it shows we have a beautiful lifestyle," Preston tells AAP.
"There are also some universal themes there," Preston says.
"It's about family, the importance of sitting around a table, about the importance that Australia likes to be feeding people and it resonates in India as much as it resonates here."
Pradyuman Maheshwari editor-in-chief of MxMIndia, a media monitoring website, delves into the Indian psyche: "The (Australian) hosts are tough, but they aren't rude ... Indians typically don't like to be rubbished in public, and don't like people subjecting others to it ...
"MasterChef Australia is gentle. The star chefs are very, very popular here. There are emotions, there is some fun. All the ingredients that work here in India."
For the past three years the reality cooking contest has been served up in India on the STAR World channel, on the News Corporation-owned Star TV network. So far seasons two to four of MasterChef Australia have been aired, plus two seasons of Junior MasterChef and one of MasterChef All Stars.
"It does three million people a week there (in India), it's a monster," Preston says.
Rasika Tyagi, senior vice president, English programming of Star India, agrees: "Since the airing of season three the show has broken all the records in the 9pm slot and has become the No.1 show in the category. Besides that, MasterChef also led STAR World to No.1 (in the English news and infotainment and lifestyle genre) during the time it was on air."
Following the success of the Australian version, the network then decided to dish up an Indian version, and has aired two seasons of MasterChef India.
Now the network is aiming to air MasterChef Australia in India hot off Australian TV.
"Masterchef Australia is a raging success among urban Indians and the show connects to viewers across all age groups. From amateur foodies to viewers who love food to food critics we see the show being very popular," Tyagi says.
A spokesperson for Shine Australia, the company that produces the show for Network Ten, puts the show's popularity in India down to "great stories from a diverse and truly multicultural cast" and contestants "who all have a genuine love for cooking and food".
Preston and his fellow judges George Calombaris and Gary Mehigan got a first-hand taste of their popularity when they visited Mumbai. In town for a meet and greet for Junior MasterChef promotions, they were mobbed by foodie fans and got tons of press coverage.
The cravat-wearing Preston admits they have been stunned by the success of the show in India.
"None of us would have thought about it (when we started it).
"I went to India the year before last and the boys (Calombaris and Mehigan) went there last year and we both had the same experience.
"We felt like Johnny Depp, it was very freaky to a level that we haven't seen here.
"They (Calombaris and Mehigan) did a book signing and 3000 people turned up."
And the show throws the right ingredients into the mix for the target audience - urban India.
One of the fans of the show is Lysander D'Lima, a tech expert in Mumbai, who chanced upon the show and is now hooked.
"They were speaking about exotic ingredients that I had never heard of," he says.
"It was astonishing to see such everyday individuals preparing diverse dishes reflecting various cultures.
"As the heat built up, it was nice to see how the participants opened the emotional floodgates."
Another avid viewer is Suhas Shirname, a marketing manager in Mumbai, who has also felt the impact of the show.
"It's a professionally-made program - the first of its kind.
"My family won't let me watch the news. It's a real influence on the kids. My daughter would do something small like melting cocoa, adding a pinch of salt and pounding it into moulds to make chocolates."
When it comes to the three Aussie judges, Maheshwari says they are probably the most popular celebrities after India's cricketing and entertainment stars.
And of the contestants, he says: "If any of the winners of the shows were to come to India and set up stores, they would do fantastically."
To sum up the television phenomenon: "MasterChef Australia is reality + food: a lethal combination in India," he says.
- MasterChef: The Professionals airs in Australia on Network Ten.