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Anna Nicole s daughter modellingAnna Nicole Smith and her daughter in
Anna Nicole Smith and her daughter as a baby in 2006. Picture: AP

The six-year-old daughter of the late Anna Nicole Smith is walking in her mother's shoes, taking a starring role in an ad campaign for Guess Kids.

Guess? Inc’s creative director Paul Marciano says in a statement that Dannielynn Birkhead has the "same playful spirit" that her mother would carry onto a set.

The brand hired Smith in 1992, and she appeared in its sexy denim-wear ads through 1993.

She was a relatively unknown model at the time, although earlier in 1992 she was on a Playboy magazine cover. Smith died in 2007.

Dannielynn’s campaign also stars Peyton Edmunds, the daughter of music industry veteran Babyface.

The ads were shot on a Malibu, California beach, and they’ll start appearing in magazines, on billboards and on buses beginning in January.