Pop stars Justin Bieber and rapper Nicki Minaj have set a new online record after racking up more than 10 million views for their new video Beauty and a Beat within its first 24 hours on the internet.
Bieber unveiled the promo on Vevo.com on Friday and fans rushed to the website to check out the pool party clip.
The video scored 10.6 million hits within 24 hours and has stolen the title of most watch video in the time frame from One Direction.
The British boyband's promo for Live While We're Young attracted 8.2 million views in 24 hours.
However, the Beauty and a Beat video, which was directed by Bieber himself, has also caused controversy - the promo was released two days after the singer took to Twitter to tell his followers his laptop and camera had been stolen while he was performing onstage in Tacoma, Washington.
The video opens with a title card which reads: "In October of 2012 three hours of personal footage was stolen from musician Justin Bieber. The following footage was illegally uploaded by an anonymous blogger."
It appears Bieber's theft claim was simply an elaborate prank to boost hype for the clip's release, but the star's publicist, Melissa Victor, has defended the teen superstar and insisted his computer really did go missing.
In an email to the Associated Press, she writes, "Be very clear, the laptop was indeed stolen in Tacoma. That was not a hoax."
Bieber's tour manager, Josh Williams, reportedly filed a police report with cops in Tacoma last Thursday.