Australia's new unsung "hero" Gavin Tanner will be hitting the internet next year after his creators won the Hyperlink 2012 scheme.
The team of Matthew Lovkis, Lauren Elliott and Henry Inglis were awarded $70,000 to bring their series The Legend of Gavin Tanner to the net and hopefully build an online audience.
When it gains a following they plan to pitch it as a half-hour show for Australian television.
The Legend of Gavin Tanner explores the life of an Eagles-
supporting, weed-dealing slacker who is a self-proclaimed legend and spends his time "supporting" the local community.
Creator, writer and star Matthew Lovkis says that he has always played characters he encountered in his own life.
"I started recording a stream of consciousness and found it quite amusing. Through Gavin's thoughts these little stories started to come out and it snowballed on from there," explains Lovkis.
One episode in the web series will feature Gavin being challenged by a friend about his commitment to his community so he puts his name on the kidney transplant list.
Due to an administrative error, Gavin finds out his kidney will be going to a young Dockers fan.
An outraged Gavin does whatever he can to ruin his own kidney.
"He represents a particular type of Aussie bloke who is ridiculous because he must compete, he must be the top dog and the alpha male almost without thinking," Lovkis argues.
The annual Hyperlink scheme aims to assist WA creative writer/producer/director teams to develop their production, storytelling, financial and project- management skills to professional industry standards.
Hyperlink is the largest short film funding available in the State and only one recipient is selected each year.
Along with a $70,000 production budget, Lovkis, Elliott and Inglis will also be offered mentoring with an industry professional.
Film and Television Institute production support manager Lynda Doulas said The Legend of Gavin Tanner and the project had tremendous potential.
"We hope this will ultimately propel this very talented team to ongoing successes," she said.