Boobs, bogans and besties "dramality" series The Shire missed out on a top 10 ratings berth on debut though it could be destined for bigger things.
Ten's part scripted, part reality drama pulled 913,000 viewers for its half-hour debut to be 11th nationally on Monday night. In Perth, it didn't fare as well coming in 17th with 72,000.
However, it is early days for the series, which was the hottest topic on social media on Monday night and subsequently ruled talkback radio and breakfast TV yesterday.
The Shire, which could be likened to seeing a train crash, in that you shouldn't watch it but then again can't stop looking, incurred the wrath of the local Federal MP, Scott Morrison.
It is filmed in Morrison's Cook electorate and he did not want to give the show any positive publicity when interviewed yesterday.
"I just thought it was cheap rubbish and that's the feedback I'm getting," Morrison told Fairfax Radio Network. "I wasn't surprised quite frankly that this was the direction it was going to go down."
Carol Provan, mayor of Sydney's Sutherland Shire, echoed Morrison's negative reactions.
"This is Sylvania Waters on steroids," she told Nine's Today show yesterday, in a reference to ABC's groundbreaking 1992 reality series. "Channel Ten, I just can't believe they would do this."
Provan said she was most shocked by the overly tanned, plastic surgery-obsessed beauticians Sophie and Vernesa.
"They look like cardboard cut-outs of Kim Kardashian," she said. "Those Louis Vuitton handbags - I think they were as false as their enhancements."
In a radio interview, Provan said she doubted Sophie and Vernesa even lived in the Sutherland Shire, suggesting they were placed there to hype up ratings.
"Those two girls that are so tanned, they don't even live in the area," she said. "I've never seen them before, no one has seen them before." She believed they lived in Burwood in Sydney's inner west.
But Burwood mayor John Faker was offended by Provan's comments.
"Unlike the Shire, Burwood has a proud history of being accepting of people from all walks of life, no matter their race, gender or appearance," Faker said in a statement.
"It is offensive to suggest that these women should be disowned or criticised simply for how they look . . . Burwood is a place of tolerance and acceptance that promotes strong community values and Councillor Provan should think before she continues making such discriminatory remarks."