They are a common sight on roads around the world but few people know that the black rubber strips which measure traffic are made by a company headquartered in Fremantle.
Since the 1990s, MetroCount has manufactured the strips and the computer software which interprets the data.
Motorists in more than 100 countries regularly feel the familiar double bump as they drive over thin pneumatic tubes which send pulses to a roadside electronic box.
The MetroCount Traffic Executive software allows planners and engineers to slice and dice statistics any way they please - drilling down into obscure but potentially useful stats such as looking at the 85th percentile of trucks breaking the speed limit around lunchtime on public holidays
In a sign of the times, MetroCount founder and chief executive Mike Kenny has revealed the company is branching into bicycle monitoring. The University of WA electronic engineering graduate said the company's bike-tracking technology was being used in the world's cycling capital, the Netherlands.
The breakthrough forms the basis of Metronet's entry into the small business and ICT categories of the 2014 WA Industry and Export Awards.
Entries for the awards close on July 18.
Contact firstname.lastname@example.org .au for details on how to enter.