UPDATE 2.30pm: Shares in Quickflix jumped after the streaming movie company announced it had struck a marketing deal with Dick Smith.
Dick Smith customers who spend more than $100 in the store will receive a gift card entitling them to an introductory subscription to streaming DVD rental valued at $47.50.
The company will also help customers with selecting and connecting their devices.
The initiative is part of a drive to boost subscriber numbers as Quickflix faces competition from other online and streaming players.
Quickflix founder and chief executive Stephen Langsford said Dick Smith was the perfect partner for Quickflix.
Dick Smith's director of buying and marketing, Neil Merola, said the company's customers were technologically savvy and keen to experience technology in a way that suits them best.
"Partnering with Quickflix means more of our customers will be able to stream content whenever and wherever they like," he said.
Shares in Quickflix were up 0.2 cent, or 18.57 per cent, to 0.9 cents at the close.