A favourite sporting son has signed a breakthrough deal set to deliver Chinese consumers a real taste of WA through their smartphones.
Former Boomers star Andrew Vlahov is rolling out a high-tech labelling system in China that allows consumers to check that food, wine and other products from WA are the real deal.
Mr Vlahov and business partner Grant Shaw have joined forces with major Chinese company Invengo and Deloittes to develop the authentication system.
Great Southern winery Ferngrove has agreed to test the labels - which are effectively a digital data packet accessed by smartphones - as WA producers seek ways to protect themselves against imitators.
The deal comes on the eve of a history-making WA-China agribusiness co-operation conference in Perth that has attracted about 170 delegates from government and business. Mr Vlahov said the labelling system would allow consumers to authenticate premium produce by tracing it through the supply chain back to WA farms and vineyards.