Rotto to star in global ad campaign
Centre stage: Filming the advert on Rottnest. Picture: Supplied

Rottnest Island will play a starring role in a new global advertising campaign based on the idea that Australia is "the world's greatest restaurant".

The "Restaurant Australia" campaign is an extension of Tourism Australia's "There's Nothing Like Australia" advertisements.

It will focus on Australia's fresh food and wine offerings, with one advertisement showing a young couple enjoying their honeymoon on Rottnest.

The pair swim in one of the island's bays, catch some fresh seafood and celebrate with a barbecue and local beer.

"Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia's food and wine experiences so unique and distinctive," Tourism Australia chief marketing officer Nick Baker said.

"The freedom of exploring Rottnest Island, swimming and catching your own fresh crayfish to cook on a barbecue with friends is something uniquely Australian and it certainly ticks all of those boxes."

The Rottnest Island sequence is one of eight new scenes to be included in the campaign, which will be broadcast in up to 20 of Australia's key international markets. The other scenes include a water taxi ride on Sydney Harbour and a dinner at Circular Quay, sailing the Whitsundays and a private beach lunch, dining at Uluru, sampling local produce at Poacher's Pantry in Canberra, taking a balloon ride over the Barossa Valley before a wine tasting, exploring Melbourne's laneways before a drink at a rooftop cinema bar and oyster shucking on the Freycinet Peninsula in Tasmania. Director Mark Toia said the sequences were different but shared three key components - people, place and produce.

"The final film promises international travellers a tantalising taste of the world-class culinary delights," he said.

The West Australian

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