The State Government has signed another multimillion-dollar airline advertising deal - this time with low-cost Australian carrier Jetstar - in a fresh bid to attract more visitors to WA.
The three-year $2.25 million deal - involving the promotion of WA and its attractions in Jetstar marketing campaigns - will be announced today by Tourism Minister Liza Harvey.
It comes just five months after Tourism WA signed a similar three-year $7.65 million deal with Qantas to promote WA across Australia and in key international markets - Britain, the US, Germany and Singapore.
And in 2012, Tourism WA contributed $1 million in a deal with China Southern Airlines to promote WA online, on billboards, in hotel lobbies and in in-flight literature throughout China. Deals are also in place with Scoot, Qatar Airlines and Singapore Airlines.
The latest figures show 227,000 more interstate visitors to WA in the 12 months to September last year, compared with the previous 12 months. They spent $150 million more. Mrs Harvey said marketing agreements with airlines were critical to the WA tourism industry.
She said a previous agreement with Jetstar, signed in 2010, had helped address the perception that it was expensive to fly to WA from other parts of Australia. "Research has shown us that the cost of flights to Perth from Melbourne or Sydney had been a barrier for people wanting to visit WA," she said.
"This agreement with Jetstar is important because it promotes low-cost fares to WA as well as the extraordinary experiences visitors can enjoy during their holidays."
The new deal will promote WA in key domestic markets and in Singapore.
Mrs Harvey said she hoped the latest agreement would help the Government achieve its goal of doubling the value of WA's tourism industry - from $6 billion to $12 billion - by 2020.
To achieve this, she said WA needed to come one of the Australia's key events destinations, use innovative marketing and offer world-class attractions, experiences, infrastructure and hospitality.