Orchards across Donnybrook are a hive of activity as the first varieties of apples are harvested and delivered to stores and fruit bowls around the State.
At Prime Organics in Donnybrook, co-owner Jason Jarvis and his team are busy picking and packing galaxy apples, a strain of the royal gala variety and some of the first of the season to be harvested.
Mr Jarvis said that to describe this time of year as “busy” was an understatement.
A third generation fruit grower, Mr Jarvis said he was seeing a growing trend towards organic produce, which his orchard has been producing for five years.
“Our fruit is sold mainly in Western Australia, but we will be selling some to the eastern States this year, ” he said.
“Because it’s organic it’s mainly through organic shops but we’re starting to sell some through the major supermarket chains.
“The demand is increasing because people never had the opportunity to buy organic and now they do.”
Mr Jarvis said sales of organic apples doubled in the eastern States last year after major supermarkets stocked them. He expected a similar trend to follow in WA.
The busy period will not let up soon, with varieties including fuji, red delicious, golden delicious, granny smith, pink lady and sundowner to come off the tree in the coming months.
With all the fresh fruit set to hit supermarkets, Mr Jarvis has a simple message for consumers: “Buy West, Eat Best and if you like it, go back and buy more.”