A prominent Perth physiotherapist hopes to secure his place in the potential dot-anything boom by applying to register .physio under the new internet name regime.
The Internet Corporation of Assigned Names and Numbers (ICANN) was set to reveal the first round of successful applications for its generic top-level domains (GTLD) late last night in London.
It could see many companies and organisations swap from suffixes such as .com, .net or .org to their own brands, such as .apple or .london.
Riseley Physiotherapy owner Glenn Ruscoe, who chairs the Aust-ralian Physiotherapy Board, said he had applied for the .physio GTLD with the endorsement of the Australian Physiotherapy Association and the World Confederation for Physical Therapy.
Mr Ruscoe said if his application succeeded, he would use .physio to rent out web space to legitimate physiotherapy businesses, educational institutions and professional associations.
"The entire credibility of the .physio domain relies on vetting of appropriate people," he said.
"So I will have policies in place to restrict use to people who only belong to the physio community.
"That way the public can be assured that anything that ends in .physio is related to a physiotherapist and that's the credibility of the whole scheme."
He said when he heard about the GTLD scheme, he did not believe anyone else would register .physio.
"I was at the stage where I was ready to invest some money and I could have bought a house and had one tenant paying 20 grand in rent, or I could do this and have 20,000 people paying $10 rent or $100 rent. The model of having many customers is better than having one."
Registering a new top-level domain costs about $185,000 and the process will be designed to prioritise those with the most legitimate claim to the name, such as city councils.
Mr Ruscoe used Melbourne IT and ARI Registry Services to apply for the GTLD.
A US-based start-up called Donuts became the biggest applicant for GTLDs to date last week, announcing it had raised $US100 million to apply for 307 GTLDs, which it says are all "generic, dictionary terms".
The entire credibility of the .physio domain relies on vetting of appropriate people." Glenn Ruscoe