Webjet increases profit
Webjet increases profit

Online travel agent Webjet posted a net profit increase of nearly 25 per cent to $13.6 million for 2012 as consumer enquiries to the site through mobile devices doubled.

Rising fuel costs and a strong Australian dollar has hit the travel industry, but Webjet has bucked the trend with 17 consecutive half years of growth in transaction values.

Webjet Managing Director John Guscic said the company is ideally placed to expand its products for the new financial year after posting the 24 per cent net profit gain.

"The key thing is we're in the privileged position of being an online presence, and we pick up greater share of the market as a result of that," Mr Guscic said today.

"We're aiming to compete on three fronts - product expansion, geographic expansion and how our consumers interact with us."

In 2012 Webjet expanded its hotel booking business, resulting in immediate returns, the company said.

Selling more hotel stays in 2013 remains a priority, but Webjet is also aiming to give consumers more choice expanding the airfare-plus-hotel packages on offer.

It is the area of technology where the company feels they can introduce the most exciting change, with plans to expand their existing iPhone application and create an accessible application for non-smart phone users in coming months.

"Our research shows that traffic coming to our site through a mobile device has increased from 10 to 20 per cent in a year," Mr Guscic said.

"People went onto the site in the mornings, at lunch time and most of all in the evenings after work when they're thinking about being someplace else."

Following the positive earnings report shares in Webjet rose 15 cents to $3.66

The West Australian

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