Advertising executive Russel Howcroft has been appointed executive general manager of Network Ten.
Mr Howcroft will be based in Melbourne and oversee the station's operations in Melbourne, Brisbane, Adelaide and Perth, taking up the role in 2013, it was announced today.
He will report to the station's chief executive James Warburton.
Mr Howcroft is chairman and chief executive of Young & Rubicam Brands Australia and New Zealand and a member of the company's Global Executive Committee.
He is also a panellist on ABC television's Gruen Transfer and Gruen Planet and a director of the Melbourne AFL Football Club.
The appointment comes after a difficult couple of months for Ten, with the resignation of Ten programmer David Mott in August after 16 years with the station.
The network has struggled with poor ratings for many of its new reality shows, including The Shire, Being Lara Bingle, Don't Tell the Bride and I Will Survive. The much-hyped Everybody Dance Now lasted only a few episodes before being dumped.
Mr Howcroft will leave Young & Rubicam Brands in January and join Ten in February.
"Russel is a great leader and one of the most outstanding advertising executives in Australia," Mr Warburton said.
Ten will be hoping Howcroft, who is well connected in the marketing, advertising and media sectors, will bring new skills and strengths to the station.