Almost 200 Darrell Lea staff are set to lose their jobs today as the confectioner shuts the doors at 32 stores.
The embattled confectioner is shutting down its most under-performing shopfronts as it prepares to make the company sweeter for potential buyers.
Thirty-two Darrell Lea branded stores will close, resulting in the loss of 167 casual, 16 part-time and 15 full time jobs.
Thirty four stores will remain open.
Staff at the affected stores are expected to learn of their job losses in the next hour.
"They are still informing individual stores," a spokesman for Darrell Lea administrators PPB Advisory told AAP.
Mark Robinson of PPB Advisory said the closures are part of efforts to make the company viable for future buyers.
"While this is a very unfortunate development, our objective at this time is to make Darrell Lea more attractive to potential purchasers, and help protect the interests of the remaining 480 employees.
"These store closures are an important step in achieving these."
The spokesman said that the sale process is progressing with "a couple of potential purchases" at hand.