With just seven sleeps until Christmas, the pressure is on to snap up those all-important presents.
According to the Australian Retailers Association, almost a quarter of shoppers have only just started their Christmas shopping and half will buy their last presents between now and Christmas Eve.
If you are looking for ideas, leading retailers say children are desperately wishing for Lego, Barbie, Nerf, Beyblades and Zhu Zhu Pets products under the tree, while teenagers are hankering for electronics such as iPads, iPhones, iPods and gaming machines such as the Wii.
Retailer Target said when it came to gifts for younger ones, there was a definite trend back to traditional toys and toys that encouraged children to be active
ARA executive director Russell Zimmerman said traditional gifts such as books, music, jewellery and clothes were at the top of the list for shoppers, while Myer WA regional manager Kerry Davenport said fragrance for men and women was always popular.
Westfield gift expert Margaret Merten said there were some key points to keep in mind when shopping for a loved one or friend.
"Paying close attention is the key to finding the perfect gift," she said.
"If someone mentions a book they've been dying to read, make a mental note. Having this information at hand will make gift buying easier and more effective."
Ms Merten said shoppers should use their imagination, try and buy gifts people would not normally buy for themselves and think about incorporating the recipient's favourite colour to personalise the present.
However there was a checklist everyone should complete before buying.
"If the gift is clothing, are you sure of the size, style, and colour? Will the gift collect dust or clutter a home? Is this gift really something the recipient would enjoy?" she said.
Ms Merten's advice comes as recent research has shown more than half of West Australians say they have "re-gifted" Christmas presents in the past and are likely to pass on a gift again.