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Pink a boot into cancer

All it takes is a moment and suddenly a woman's world is turned upside down, creating an intense fear and anger about the future.

Breast Cancer Care WA founder Ros Worthington said people often did not realise how quickly lives could change after a breast cancer diagnosis.

Ms Worthington, who has lost loved ones to cancer over the years and had a mastectomy at age 34, knows only too well the impact breast cancer can have on women and their families.

During a dinner in 2007, seated beside a team of people from work boot manufacturer Steel Blue, she had a "light bulb moment" for the company to make purple boots and team up with Breast Cancer Care WA to raise money to help women.

Steel Blue embraced the concept immediately and has since donated $750,000 from the sale of 32,000 pairs of the boots.

The money played a pivotal role in the creation in 2010 of Breast Cancer Click, a free online support community with a wealth of evidence-based information.

Marianne Rom, 50, a mother of two, said life was tough after undergoing treatment in 2011.

"When I found The Click it was the beginning of a beautiful relationship because I've been able to talk to women who are in the same situation and that's helped tremendously," Mrs Rom said.

For details, visit breastcancer.org.au