Green in new one-punch ads
The latest round of television advertisements in Danny Green's award-winning coward's punch campaign shows the ripple effect one spineless act can have on dozens of loved ones.
Two ads have been released simultaneously, focusing on the impact of such attacks on the families of the perpetrator and the victim.
Shot outside a disused Perth pub, the ad shows a young man greeting a young woman, prompting another man to lunge forward and pull his fist back to throw a punch.
Viewers then see the relatives of both men being felled by invisible punches as they go about their day-to-day life.
"We know these attacks impact the victim and we know it has an impact on the perpetrator, most of the time," Green, 42, said.
"We thought, 'Let's show the impact it has on the families - the perpetrator's family and how they deal with it, and the victim's family and the harrowing loss they've suffered or the devastating disability their child, brother, loved one is dealing with'.
"I've seen the impact it has on a family and it's devastating."
The ad ends with Green catching the punch and delivering his stern message.
The ads won the Best Integrated Campaign category at the 2015 Campaign Brief Awards.
